Campaign Settings for Twitter

Introduction

As a MACT(Mobile App Campaign Tracking) certified official partner of Twitter, adbrix provides ‘App Install’ campaign performance measurement services for Twitter.

Generally, campaign tracking is a process of matching the user’s click, impression and other interaction data and application open data measured with adbrix SDK. However, adbrix and Twitter are integrated directly ‘Server-to-server’ with account, which makes it unnecessary to collect additional data. When Twitter sends their data regarding the campaign performance, adbrix will calculate and clarify whether the data is valid, based on the ‘Attribution Modeling’ you have set in adbrix.

In this article, you will learn how to form the campaign settings for the Twitter.

The event optimization process and methods for Twitter App Promotion campaign tracking is as following.

• Connect adbrix and the Twitter account which you wish to proceed Twitter App Promotion Campaign.
• Connect adbrix application with Twitter. If there is already connected provider, connection is not needed.
• With above connected, adbrix sends the measured events(App Open, In-App Event) to Twitter in real time.
• Twitter replies to adbrix with the ‘App Open’ event data which they identify as their own credit.
• With the replied data of Twitter, adbrix finalizes the ‘App Open’ event data whether they should be credited to Twitter.
• If the ‘App Open’ data is identified as valid credit, adbrix reports them on the adbrix console. 
• Check the link to learn on the attribution methods and look-back window.

Steps of Twitter App Promotion tracking setting

  1. [adbrix] > [Twitter] Twitter Tracking Setting
  2. Register the Twitter account at [adbrix]
  3. Post-back and Lookback window setting at [adbrix]
  4. Conversion check and campaign live at [Twitter]

Twitter Tracking Setting

[[인용:경고:작게]]  - You must set the Package Name or App Store ID at ‘AD Landing Settings’ menu in adbrix in order to proceed with the Twitter App Promotion Campaign.

  1. Visit Attribution > AD Tracking, and click on Configure button at Twitter channel.
  2. If Package Name and App Store ID is set in AD Landing Settings menu, the button for Twitter integration will be activated.
  3. Agree to the terms of conditions before you integrate.
  4. Click on Sign in Twitter.
  5. Finish the integration setting by clicking on the App Validation button at Twitter page.

  6. If you finish the validation, you will be automatically moved to adbrix console.

Twitter Account Registration

Once you finish the tracking settings for Twitter, all the accounts with access authority to signed-in Twitter account will be shown. You need to give an additional access authorities, if you wish to proceed Twitter campaigns in other accounts which have not signed-in.

• Activate the account with access authority you want to register, then adbrix will automatically register the application for Twitter account.
• The registered application will be shown at the Twitter dashboard( Too > App Admin )
• If you wish to proceed the campaigns on certain OS, you can exclusively activate for the OS, too. 

• If you are willing to cancel the registration of certain account, you can simply change the status of ‘Activation’ to ‘Deactivation’.
• For the case which you wish to disconnect the application and the provider connection of adbrix, change all the account status to ‘Deactivation’.

Postback and Lookback Window Settings

Postback Setting

• If you have finished connecting the account, then select the event you wish to send postback for the account.
• ‘New Install’ and ‘Re-install’ are necessary, and other in-app events are an option.

• All the events to be sent to Twitter are connected with ‘Predefined Event’ of adbrix.
• Check each event, and adjust the toggle(On/Off) to decide whether to send or not.

Lookback Window Setting

• The Lookback Window period of Twitter can be adjusted in two menus.
• At ‘Attribution Modeling’, set the Lookback Window period for ‘Twitter Click’ and ‘Twitter Impression’.
• The adjusted values are applied to all the attribution rules.

• You can set the Lookback Window period for ‘Install’, ‘In-App Event’, ‘OS’, ‘Attribution Type’ at ‘AD Tracking’ > ‘Twitter’ tab.

• The Lookback Window you set in adbrix console will be applied to the attribution process of Twitter and campaign dashboard reports.
• The changed contents can be checked at ‘Tool’ > ‘Audience Admin’ > ‘Event Management’ button in Twitter.  

[[인용:정보:작게]] Changing the Lookback Window
  - If you change the Lookback Window of an event at ‘AD Tracking’ > ‘Twitter’ in adbrix, the Lookback Window of adbrix and Twitter will be synchronized.
  - However, if you change certain event’s Lookback Window in Twitter, it will not be synchronized with adbrix.
  - This could be a reason for the discrepancy between the two services.

Conversion Check

• After finishing all the settings, you can check the mobile app conversions connected to adbrix at ‘Ads Dashboard’ of Twitter Account.

Campaign Report 

Proceed the campaign after all the settings finished. After the first ‘New App Open’ from the campaign, adbrix will automatically take the campaign and start showing the campaign performances. The data provided regarding the Twitter App Promotion Campaign are as following.

FAQ

1. I tried connecting the account, but the pop-up notice says that there is already another provider connected, or that the connection with adbrix should be disconnected to connect with another provider.

• The application registered in ‘Twitter Ads’ can only be integrated with one tracking solution(provider).
• If you are currently connected with another provider, you should disconnect it.
• If you wish to disconnect at adbrix, you can delete the account integrated with the application.  

2. There is some difference between the numbers for the ‘Install’ for adbrix and Twitter dahsboard.

The discrepancy between two dashboard occurs for following reasons.