Okay, we get it. Now you understand all the importance of these campaign tracking and user analysis, but still have a big question mark deep inside of your heart: “So what should I do now?” Do not worry, we have all figured it out for you. Below are the step by step walk-through for your beginning of ad tracking.
Step 1. All-link Setting
To run the ad campaign, you should have certain landing point for the users to land after they have been engaged with the ad on the media. It is general to land the users to app markets(ig. Google Play Store) or land the users to application through deep-link if they have already installed the app, but if you want, you can also land the users to a mobile web page.
With ‘All-link’ the adbrix provides, you can land the users to any points you want.
Check out the details for All-link Setting.
Step 2. Attribution Modeling
The ‘Attribution Modeling’ defines the tracking rules for the journey between the ‘Ad Touch’ and the ‘App Open’. You can set the ‘Look-back window’ for the ‘Ad Touch’, and set the priorities by giving the ‘Tiers’ between the ‘Attribution Methods’.
The ‘Attribution Modeling’ adds transparency to ad performance tracking. The default setting of the ‘Tiers’ and the ‘Look-back Window’ are the general settings for the industry. You can customize the settings for your campaign strategy.
Still lost? Click on Attribution Modeling for detailed explanation and setting methods.
Step 3. Tracking Link Configuration
After completing the ‘Attribution Modeling’, you should create and send the tracking links to each media you want to run ads on.
Media like Google, Facebook, Twitter and Apple Search Ads do not need tracking links, and each media needs different process for creating tracking links.
> Detailed tracking link creation and settings
> Google, Facebook, Twitter, Apple Search ads setting
> Deeper ad performance tracking with parameter settings
Step 4. Post-back Setting for the Ad Partners(Media)
Lastly, you should configure the post-back settings for the campaign. The post-back is a feature which helps transferring the data collected by the adbrix to the Ad Partners(Media). The post-back is essential for running campaigns with the Ad Partners. For example, to proceed with log-in optimization campaign, you should transfer the ‘log-in’ events to the Ad Partner by sending post-backs.
Here are the details for the post-back settings.